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Clean Beauty Myths Busted: Separating Fact from Fiction

by Resource SG 08 Nov 2023

From the bustling bazaars of Delhi to the tranquil shores of Kerala, India is a tapestry of traditions meeting the new age. Amidst this colourful blend, a beauty revolution is unfolding: the era of clean beauty. At Murshmallow, we don't just join this movement - we pioneer it. Every drop in our products sings a song of kindness - to your skin and our beloved planet. So, are you ready to sift fact from fiction? Journey with us as we debunk myths and shine a light on the true essence of clean beauty, helping you make choices that resonate with both heart and mind.

Understanding Clean Beauty

Clean beauty transcends the use of natural ingredients. It represents a commitment to creating products that are ethical, sustainable, and transparent. In India, where Ayurveda has celebrated the essence of natural beauty for centuries, clean beauty finds its roots deep in traditional wisdom and practices.

Curious about clean beauty? Let Murshmallow be your guide; click to explore!

Myth 1: Clean Beauty Products are Not Effective

This clean beauty myth is as distant from reality as the Himalayas are from Kanyakumari! Indian brands, including Murshmallow, harness the power of natural ingredients like neem, turmeric, and aloe vera, which have been celebrated in Ayurveda for their skin-healing properties. Our customers across the globe vouch for the effectiveness of our products, witnessing visible results within weeks!

Myth 2: Clean Beauty is Only About Ingredients

Clean beauty extends beyond the concoction in your bottle. Clean beauty is a holistic approach that takes into account the entire life cycle of the product. It’s about ethical sourcing, cruelty-free practices, and eco-conscious packaging. Clean beauty also focuses on using natural ingredients and avoiding synthetic ingredients. Murshmallow is proud to uphold these values, ensuring that every product you receive is a testament to our commitment to the environment and our furry friends.

Myth 3: Natural Ingredients Suit Everyone

Even the soothing Chandni Raat can be harsh for the owl! Similarly, not all natural ingredients suit every skin type. Ayurveda teaches us the importance of understanding our unique constitutions and choosing products accordingly. Similarly, it is important to find a product that works for your particular skin needs. Everyone's skin is different, so it is important to experiment and find the right product for you.

At Murshmallow, we recommend performing a patch test to ensure that the product is just the right match for your skin.

Myth 4: Clean Beauty Products are Always Expensive

We believe that clean beauty should be accessible to all, just like the refreshing monsoon rains that drench every corner of our land. Murshmallow offers a range of affordable clean beauty products without compromising on quality, ensuring that you can embrace natural beauty without burning a hole in your pocket.

Visit us now to checkout a wide range of Murshmallow products

Myth 5: DIY Home Remedies are Equivalent to Clean Beauty Products

While the age-old haldi and besan face pack is a cherished Indian beauty secret, professionally manufactured products undergo rigorous testing to ensure safety and efficacy. Our products at Murshmallow are crafted with precision, balancing the benefits of traditional ingredients with modern formulation techniques.

Furthermore, Murshmallow products are designed to nourish and hydrate the skin while imparting a glow. They are also free of parabens, sulphates, and mineral oils, making them safe for all skin types. 

Myth 6: Clean Beauty Products Have a Shorter Shelf Life

A common myth whispers that clean beauty products, with their natural ingredients, expire rapidly. Think about the long-lasting pickles our grandmothers made from fresh mangoes. In a similar vein, clean beauty brands like Murshmallow utilise natural preservatives such as rosemary extract, berry extracts and vitamin E to ensure longevity without compromising on purity. Murshmallow’s products come with clear storage instructions to help you make the most of each purchase.

Consumer Awareness and Responsibility

With the emergence of clean beauty skincare brands in India, like Murshmallow, we as consumers have the privilege and power to champion ethical and sustainable practices. By aligning our purchases with our values, we not only nurture our skin but also shape a more responsible beauty industry. Let's celebrate this power by making informed choices, ushering in a greener skincare revolution.

Additionally, you can also verify the certifications and labels mentioned to understand the quality of the products. Murshmallow guides you through this process, ensuring transparency and helping you identify genuinely clean and ethical products, just like the clear and serene waters of the Ganges.

Discover the essence of clean beauty; explore Murshmallow's curated range now!


As we continue to explore the vast and enriching field of clean beauty, let’s embrace our roots, celebrate our traditions, and make informed choices for a future that’s as bright and diverse as a Diwali night. Murshmallow is here to guide you on this journey, offering products that are a blend of tradition and innovation, purity and effectiveness.

We invite you to share your clean beauty experiences and try Murshmallow products to witness the harmonious blend of tradition and modernity. Remember, beauty is a journey, not a destination, and every step counts. So, embark on this journey with us and let’s make the world a more beautiful and sustainable place, one product at a time!

Here is a recent blog you might like: Skincare For Different Seasons: Adapting Your Routine To Changing Weather Conditions

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